Paul Laudeman

Principal Cloud & AI Architect

Paul Laudeman

Seattle, WA

I design AI and data platforms at scale, and lead the teams that ship them.

About

Principal cloud and AI architect with IBM Consulting. I work where executive strategy meets hands-on engineering: designing AI and data platforms at scale for Fortune 500 clients across utilities, retail, insurance, and healthcare, and leading the distributed teams that ship them.

The work runs along three threads: AI architecture and governance, event-driven systems on AWS, and Adobe Experience Platform. The discipline isn't adding technology everywhere. It's knowing exactly where not to.

Focus

Two halves of the same job: the architecture, and the program that ships it.

Technical

  • Event-driven architecture on AWS: Lambda, EventBridge, SQS, Kafka, S3, Batch
  • AI architecture: Claude API & Claude Code, agentic patterns, MCP; AWS Certified AI Practitioner
  • Adobe Experience Platform: AEP, AEM, Adobe Analytics, governance and lineage
  • Data platforms: Snowflake Unistore, ETL/ELT orchestration, Aurora, RDS, Glue
  • Hands-on build: Terraform, Python, SQL

Program & Strategy

  • Complex program delivery: multi-team orchestration, 5 to 80+ engineers across US, EU, and offshore
  • CxO-facing architecture authority: transformation roadmaps and strategy engagements
  • Enterprise migrations and divestitures: the $24.3B insurance carve-out, the 7M-subscriber migration
  • Data governance: regulatory-aligned frameworks for insurance and utility sectors
  • Agile at scale: SAFe, Scrum, IBM complex program management

Selected Work

Large programs from the past five years: the roles, the scale, and the technologies behind them.

New York Life Direct

Principal Technical Architect 2026

Partnered with client CxO leaders on a marketing strategy for the AARP-aligned direct-to-consumer business, spanning technology platform, AI strategy, and implementation roadmap.

  • Owned the current-state assessment and target-state path across six capability domains: data, content, segmentation, testing, channel activation, and governance.
  • Recommended an enterprise data platform over the team’s CDP-first proposal: a real-time data foundation sequenced ahead of the CDP, journey orchestration, and decisioning layers it would feed, preserving optionality on a seven-figure procurement the client was about to lock in.
  • Diagnosed a $0-attribution gap across ~694M annual paid impressions and ~3.9M site visits by reconciling five vendor data sources; the finding anchored the CxO case for a three-year personalization investment.
  • Marketing Strategy
  • AI Strategy
  • Enterprise Data Platform
  • Implementation Roadmap
  • Adobe Experience Platform

Florida Power & Light

Adobe Governance Architect 2025

Defined the AI governance framework for FPL's marketing organization on Adobe Experience Platform: compliant, AI-driven campaigns across 5M+ customer accounts.

  • Defined the early-stage AI governance framework enabling compliant AI-driven marketing campaigns processing customer data across 5M+ accounts.
  • Implemented automation-first data stewardship (metadata tagging, lineage tracking, policy enforcement), reducing manual oversight by 60% while improving regulatory audit readiness.
  • Established a scalable governance model trusted across engineering, compliance, and business stakeholders.
  • Adobe Experience Platform
  • AI Governance
  • Data Lineage
  • Metadata Management
  • Policy Enforcement

Confidential Retailer

Principal Technical Program Architect 2024 - 2025

Led the technical program for a Berlin-based market leader's expansion into three Eastern European markets, coordinating 63+ teams across localization, fulfillment, regulatory compliance, and SAP integration.

  • Led the technical program and work-package strategy for the launch into Greece, Portugal, and Bulgaria, coordinating 63+ teams across localization, fulfillment, regulatory compliance, and SAP integration.
  • Bridged Berlin engineering with regional operations and SAP fulfillment partners across all three markets, resolving per-market payment processing, data residency, and returns logistics.
  • Navigated three distinct regulatory regimes, including GDPR-aligned data residency and last-mile logistics across the Greek archipelago’s 100+ islands.
  • SAP Integration
  • Technical Program Architecture
  • Market Localization
  • GDPR & Data Residency
  • Last-Mile Logistics

Augusta National

AWS Data Architect 2024 - 2025

Serverless ETL pipeline processing 10M+ daily Adobe Analytics events for a major sporting-event sponsor.

  • Designed a serverless ETL architecture processing 10M+ daily Adobe Analytics events on AWS Batch, Python, and S3, improving processing efficiency by 40%.
  • Built a human-readable labeling framework that lets business users access analytics data without engineering intervention.
  • Integrated raw Adobe Analytics data into Adobe Experience Manager for real-time personalization at tournament scale.
  • AWS Batch
  • Python
  • Amazon S3
  • Adobe Analytics
  • Adobe Experience Manager

DISH Wireless

Lead AWS Architect 2023 - 2024

Architected and led the migration engine that moved 7M Boost Mobile customers to DISH's new 5G network.

  • Led a 15-person technical program migrating 7M Boost Mobile customers from T-Mobile to DISH’s 5G network, running 100K+ migrations daily at a 99.7% success rate.
  • Architected the migration engine on Kafka, SQS, Python Lambdas, EventBridge, and S3, with REST integration to ServiceNow for automated incident management.
  • Delivered a Snowflake Unistore implementation providing 10x transactional performance for real-time migration tracking.
  • Apache Kafka
  • Amazon SQS
  • AWS Lambda
  • Amazon EventBridge
  • Amazon S3
  • Snowflake Unistore
  • ServiceNow

Fortitude Re

Technical Program Architect 2022 - 2023

Led the operational transition and platform modernization for an 1,800-user insurance operations organization.

  • Managed the operational transition of an enterprise application portfolio to IBM, establishing SLAs, SLOs, application ownership, and executive reporting for an 1,800-user insurance operations organization.
  • Led the modernization of a decade-old Blue Prism AWD platform, delivered on time and within budget.
  • Directed a 15-person team of developers, architects, and project managers across policy management and claims systems.
  • AWS
  • Blue Prism AWD
  • SLA / SLO Design
  • Policy Systems Consolidation

AIG

AVP, Enterprise Architecture 2020 - 2021

Chief cloud architect for the $24.3B Fortitude Re divestiture: the largest insurance carve-out in corporate history.

  • Served as chief cloud architect for the $24.3B Fortitude Re divestiture, the largest insurance carve-out in corporate history.
  • Led the architectural pivot from on-premises legacy infrastructure to AWS under a compressed regulatory timeline, spanning 180 applications and integrations.
  • Architected secure, bi-directional data exchange for policy, claims, and payment information between the separated entities, serving 2M+ policyholders.
  • AWS
  • Hybrid Cloud
  • Event-Driven Architecture
  • REST API Design
  • Data Integration

On the Bike

Outside the architecture, I ride. The training base, the consistency, the willingness to show up when it's cold: it's the same muscle that builds a system or a team. Architecture is a discipline before it's a diagram.

On the Mat

On the mat, I teach Wadokai Aikido, where I hold the rank of Shihan Godan (5°). Aikido isn't about meeting force with force. It's reading intention early, blending with it, then redirecting. The longer I architect systems and lead teams, the more familiar that feels: the senior move is rarely confrontation. It's seeing where the energy already wants to go, and guiding it there.